Conversion Rate Optimization Manager
Job Description
At Blue Apron, we believe in the power of lifelong learning—just like chefs around the world who wear blue aprons as they master their craft. As a Conversion Rate Optimization (CRO) Manager, you will play a pivotal role in enhancing the customer experience and driving business growth through data-driven experimentation. You will own our CRO experimentation program, leveraging analytics, user research, and customer feedback to optimize digital experiences across product and marketing funnels. If you’re highly analytical, passionate about user behavior, and love telling stories with data, this role is for you.
As a CRO Manager, you will work cross-functionally with Product, Marketing, Design, and Engineering teams to drive measurable improvements in conversion rates, customer retention, and revenue. You’ll develop and manage a robust A/B testing and personalization strategy, helping to shape Blue Apron’s digital product roadmap and marketing initiatives.
Key Responsibilities
- Data Analysis & Insights: Analyze user behavior, trends, and key performance metrics to inform growth strategies.
- Experimentation Strategy: Design, implement, and evaluate A/B tests and other experimentation initiatives to optimize product features and marketing campaigns.
- Optimization Roadmap: Identify growth opportunities across the customer journey—from awareness to retention—and develop a structured roadmap for continuous improvement.
- Cross-Functional Collaboration: Work closely with Engineering, Product, Design, and Marketing teams to execute test strategies, implement solutions, and improve customer experiences.
- Technical Implementation: Leverage technical expertise to design and deploy experiments, ensuring seamless test execution across platforms.
- Quality Assurance & Testing: Develop and maintain a QA practice to verify test variations before launch, ensuring accurate data collection and test integrity.
- Performance Tracking & Reporting: Monitor test results, extract key insights, and translate them into actionable recommendations for product and marketing improvements.
- Stakeholder Communication: Regularly present findings and recommendations to key stakeholders across the organization, driving buy-in for optimization initiatives.
- Tool & Process Development: Work with internal teams to improve testing tools, methodologies, and workflows for more efficient experimentation.
Skill & Experience
- Experience: 3+ years in CRO, user experience design, data science, digital product management, or eCommerce roles focused on insights-driven optimization.
- Technical Skills: Hands-on experience with A/B testing tools like Optimizely, Salesforce Commerce Cloud, Contentsquare, and analytics platforms like Google Analytics and Amplitude.
- Analytical Mindset: Strong data analysis skills, with a focus on quantitative research, experimentation methodologies, and performance measurement.
- Basic Coding Knowledge: Experience with HTML, CSS, and JavaScript for implementing tests is a plus.
- Problem-Solving Ability: Proactively identifies challenges and seeks creative solutions to enhance UX/UI and conversion rates.
- Project Management: Ability to manage multiple priorities under tight deadlines with minimal supervision.
- Collaboration & Communication: Proven ability to work cross-functionally with Engineering, Marketing, and Product teams to implement testing initiatives.
- Curiosity & Action-Oriented Approach: A growth mindset with a passion for continuous learning, experimentation, and results-driven decision-making.