Blue Apron

Blue Apron is an American meal kit delivery service that provides customers with fresh ingredients and chef-designed recipes to prepare home-cooked meals. The company aims to make cooking more accessible by delivering pre-portioned ingredients and step-by-step instructions, helping customers save time while enjoying high-quality, restaurant-style meals at home.

Blue Apron was founded in 2012 by Matt Salzberg, Ilia Papas, and Matt Wadiak with the goal of simplifying meal preparation and reducing food waste. Since its launch, the company has expanded nationwide, offering a variety of meal plans, including vegetarian and wellness-focused options. By partnering with farmers and sustainable suppliers, Blue Apron continues to emphasize quality ingredients and environmentally conscious sourcing, making home cooking both convenient and enjoyable.